TikTok Newsletter 10

🧊Content Density 🎤Duet 🐝 Stitch 🛹 Stuff

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Thx for reading this newsletter. This is edition 10 🙌.
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Here is your weekly dose of high quality TikTok infos:

Despite the rumours til today, September 6, no final deal has been made. TikTok’s prospective buyers are discussing four ways to structure an acquisition (Reuters, September 2).

We talk about these four topics today:

🧊 Content Density
🎤 Duet
🐝 Stitch
🛹 Stuff

- - - 

🧊 Content Density

Josh, who has a newsletter, has written a fantastic and widely shared essay last week introducing the concept of content density:

I define Content Density as the entertainment value of a piece of content divided by its length — how many oohs, ahhs, huhs, or hahas per second. Content Density is a measure of broadcast efficiency. The higher the density, the faster and more frequently the content delivers on its purpose of being cute, informative, inspiring, impressive, alluring, or funny.

There is a ton of observations in the essay. It is important because it explains why TikTok is so successful and how video content on the internet is currently changing in a pretty impressive way. Again! I totally agree that “micro-entertainment creation will grow rapidly and could rival or even cannibalize Stories creation and consumption.” The stories concept ladies and gentleman was made popular trough Instagrams blunt Snapchat copy in August 2016. That was only four years ago.  

Another interesting aspect in the essay is an explanation why “we’d rather watch storyboarded micro-entertainment than haphazard autobiographical social media.” Josh calls it “Falling In Love With Strangers” vs. “the pre-social network activity of watching an endless photo slideshow at a friend’s house when they got back from vacation”. Yes.

Josh Constine -SignalFire @JoshConstine

You watch TikToks You fast forward through Stories

Do you have favourite high density content examples or stuff that you tried out? Please let me know. Will share in one of the next newsletters if you like… I enjoyed this high density music documentary. Great account if you ask me.

tiktoktiktoktiktok @tiktoktiktokti7

Music. Favourite account today

🎤 Duet

I was pretty intrigued when i saw the duet-feature being used for interviews.

Marcus Bösch @m_boesch

Any journalists out there using the duet-feature for interviews like that? Asking for a newsletter @tiktoktiktokti7 Have you seen any @sophiasgaler @lauragrb @keremaliinal @FraZaffarano @erika_marzano 🔭 Thx!

In fact the entire duet-feature is great. Here is an explainer on How to duet on TikTok and record a video alongside someone else's. Try it out! It could be used for fact-checking or inventing new formats like e.g. a modern form of the interview without words. Or for just being nice.

Kalhan @KalhanR

Have you ever asked yourself, “Who is the best person on TikTok?” Friend, I have the answer. This person.

🐝 Stitch

TikTok has added a new feature which enables users to re-use snippets of other people's video clips, in order to create responses and remixes on the theme (SocialMediaToday, September 4).

More infos over at TikTok: Stitch allows users the ability to clip and integrate scenes from another user's video into their own. Like Duet, Stitch is a way to reinterpret and add to another user's content, building on their stories, tutorials, recipes, math lessons, and more.

Not sure if someone at TikTok has seen the brilliant Edwyn Collins documentary but indeed: The possibilities are endless!

tiktoktiktoktiktok @tiktoktiktokti7

Stitch - explained

To me it is not just another feature but proof that we are finally leaving 20st century concepts like a strict copyright behind. It is not about stealing content but about living in an environment that is and has been coined by remixing and remodeling. Most likely for the good. One of TikToks core success features to me is the sharabilty across services. Mister Zuckerberg tear down the wall. 

🛹 Stuff

I have seen quite a lot of good stuff out there last week. So here is a highly personal list of things for you.

• The legacy of the skate video lives on in TikTok. Yes, indeed! I like this guy daily 360 flip journey from 245lbs→185lbs

• TikTok account on Data Privacy “I just want u to know ur data privacy rights” via Sham Jaff

• Manga and food and more. Soothing. 

• You want to start learning the transition game. Head Spin. 

• Maybe a 360 camera is a good idea after all? Playing Tennis. I have a Insta 360. Can recommend…

• Here is a final recommendation. Food. Check out the combination of visual and audio layer. What a combination of storytelling. Yet again, quite dense. Compare that to a tv program from the past…
  

Yashar Ali 🐘 @yashar

One of my favorite TikTok accounts is run by a Korean-American lawyer who features her vegan cooking. I find her TikToks to be so soothing (visually/her voiceovers). Can’t wait to test out her recipes! She’s also on Twitter @kimchee_chigae vm.tiktok.com/ZMJSeprYH/

See you next week. Thx and Ciao

🦀