TikTok Newsletter 26
TikTok Newsletter 26
Architecture Tok. TikTok Live Shopping. Google Tests Adding TikTok. 22 for 21
Hello 2021,
this is Understanding TikTok your weekly infusion 💉 of TikTok related infos. My name is Marcus. This newsletter was written right before the very very disturbing images from Washington. Pretty sure Kerem will cover the events in the next TikTok Trends. One of the journalists on the ground doing TikTok coverage was Marcus DiPaola. And now for something else.
Let´s start with a couple of things you might have missed ✨since December 18: 🧀 Ratatousical finally happened. The crowdsourced TikTok musical ended up raising more than $1 million and got reviewed by – amongst others – the NYT chief theatre critic who was not 100% convinced, but saw online lessons to offer for Broadway (NYT, Jan. 3, 2021).
Two more world leaders have joined TikTok. The PM of Israel Benjamin Netanyahu 🇮🇱debuted December, 19. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates 🇦🇪 launched a few days before. Read more about TikTok and social impact in Andreas Sandre’s TikTok review 2020.
TikTok’s user base will increase by triple-digit percentages in some countries, writes eMarketer. Norway’s user growth in 2020: 248,7% 📈.
Oh, and TikTok finally shared the key to ultimate success.
🕰️ Consistency.
No surprise here. But you can memorize that way better than Instagram’s Highly Unrealistic Ideal Amount of Posts of Each Type Per Week.
Today let´s talk about:
🕋 Architecture Tok
🛍️ TikTok Live Shopping
👓 Google Tests Adding TikTok
👀 22plus for 2021
🕋 Architecture Tok
Most of the time it is the little observations from the edges that signal change. This article about Architecture Tok on arch daily includes an interesting observation:
“TikTok architecture videos feature people discussing important building codes, how-to tutorials on hand drawings and renderings, and creative videos that tell stories about some of the world’s most famous buildings. It trends towards being more informative and aimed towards a particular audience and less about the graphic representation and quality that might earn Instagram fame and likes.”
It fuels a certain feeling that Instagram is a dump or indeed (yet again) dead (it just doesn´t know it yet) even though it feels quite busy these days. Or maybe it is just that things are moving fast.
🛍️ TikTok Live Shopping
Maybe you are old enough to remember QVC? Teleshopping right in front of your TV? Well 30 years later people are shopping on their mobile phones. And while they have been doing that during livestreams in Asia for quite some time, shoppable livestreams for influencers and brands have struggled to take off in the US.
This has been starting to change recently. Amazon launched Amazon Live for influencers in July 2020, and Instagram and Facebook launched live shopping features in August 2020. TikTok has partnered with Walmart on shoppable live streaming in December 2020. TikTok had already been making its way into the e-commerce space (CNBC, December 17, 2020). Brands will integrate the platform into their omnichannel strategies in 2021, writes Glossy.co.
In addition to that “it seems that TikTok is the next app to finally planning to introduce its own payment system” (Digital Information World, January 2, 2021).
👓 Google Tests Adding TikTok And Insta Videos To Search Results
Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices — a move that could help the company retain users in search of social video entertainment from fully leaving Google’s platform. (Techcrunch, December 29, 2020)
Tapping on either an Instagram video or TikTok video takes users to the platform’s web version, not the native app, whether it’s installed on their device or not. This makes it incredibly easy to find and consume content from both platforms without ever opening their app. Google has clarified that the feature is in a limited testing phase; therefore, it will only appear for some searches for the time being. But over time, as Google scales the product, it could become an interesting tool for indexing and surfacing top video content from social media — unless, of course, the platforms choose to block Google from doing so.
👀 22plus for 2021
If you are looking for some inspiration of whom to follow, this list is one starting point. It includes @drive45music about whom i spoke on public radio during the summer (german) and @sinkreview (as seen above). If all that is not “serious” enough for you, feel free to browse the Digital Diplomacy list or try these nearly 200 publishers and journalists. Martin recommended Robert Reich to me. Who dat?
Robert Bernard Reich (/raɪʃ/;[1] born June 24, 1946) is an American economic advisor, professor, author, and political commentator. He served in the administrations of Presidents Gerald Ford and Jimmy Carter, as well as serving as the United States Secretary of Labor from 1993 to 1997 under Bill Clinton. He was a member of President Barack Obama's economic transition advisory board.
What else? Have you yet tried the cartoonify effect? What do you think about the broccoli casserole drama? And who is your favourite creator and why? Happy to hear from you. Thx for reading. Speak soon. Ciao, Marcus