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TikTok - What is it? How does it work? Why should i be interested? And where do i begin. I try to find answers. Every week.

Marcus works as TikTok researcher and consultant. He publishes the leading subscriber newsletter Understanding TikTok and is a research fellow at HAW Hamburg. Marcus is a trained journalist and has worked with Deutsche Welle, Germany's International Broadcaster for more than fifteen years. In 2021 Marcus co-authored a report on Political Activism on TikTok for Rosa Luxemburg Foundation and two reports on TikTok and the German Federal Election for the Mozilla Foundation. He helps institutions and brands to find a proper way forward on the platform.

Understanding TikTok was a ✨ featured Substack publication ✨ in 2021 and 2022.

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